Negative Reviews: the Proactive Online Physician

Negative Reviews and the Proactive Online Physician Ours is a world of empowered consumers. Whether it’s sloppy service at the department store, or a nasty night of food-poisoning following one too many bad sushi rolls, customers the world over (or at least in the states) know that amidst any unpleasant consumer experience, they’ve got one final respite to make their voice heard: a negative online review. Granted, a visit to the doctor’s office isn’t exactly the same as a quick trip to the shoe store, but with more and more patients adopt the role of “medical consumers” the lines between the mall and the medical facility, at least in the eyes of patients, are rapidly blurring. It shouldn’t come as any surprise either, that many of the online rating sites available to shoppers have their doppelgänger’s in the medical realm like Vitals, RateMD’s and the near-ubiquitous Yelp.com. What and Why do Patients Post Online? A recent Medscape article (Top...

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Protecting Your Online Reputation: An Interview With Dr. Kevin Pho, Part II: Online Ratings & Reviews

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Read Part I: The Value of Your Online Reputation  How do you feel about third party online physician review sites? The question physicians should ask in relation to these sites is 'whose interests do they have at heart?' When you go to a Healthgrades profile for a specific physician, you'll find that they're full of advertisements, as well as potential inaccuracies. You can pay for an ad free version, but why would you do that when you have free tools like LinkedIn or a Google profile available? While third party sites are an acceptable way to claim one's online reputation, I'd much rather have full control by having my profile on a social media site. What's the relative worth of a negative review on an online rating site versus a positive review? I think a negative review is something many physicians are afraid of. In fact, when you mention online rating sites, the number one complaint among doctors is that they don't want to be defined by a disgruntled patient or employee. They're tr...

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Kevin Pho, MD: Social Media's Leading Physician Voice

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If you blog, you know him. If you're on Twitter, you follow him. If you follow the news, you've probably read an OpEd’s by him in USA Today or the New York Times, or seen him interviewed on the CBS Evening News. He is Kevin Pho, M.D., part blogger, part practicing internist - and social media's leading physician voice ... by far: Between the subscribers to his KevinMD.com blog, followers of his @kevinmd Twitter account, friends on Facebook and those in his Google+ circles, Dr. Pho's reach extends to more than 100,000 people every day. A catalytic opinion maker, Dr. Pho has received numerous accolades for his blog, which serves a communication medium for his own opinions and experiences, and also as an opinion distribution vehicle for physicians, healthcare professionals of all kinds, and patients. At the same time, Dr. Pho practices internal medicine nearly full time at a private practice in southern New Hampshire. While many might look at Dr. Pho's work (and schedule) and assume he wears two dist...

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